Fujian shoe boldly defying the risk of attack in Europe

China Suppliers


Add A world-renowned Italian international shoe exhibition held recently, nearly 30 exhibitors in Fujian shoe to Italy. According to group organizer Fujian Huiyuan International Commerce & Exhibition Co., Ltd. related to the person in charge, despite the prevalence of trade protectionism, the European footwear industry, but the market still has a strong temptation, which is not afraid of risk in Fujian shoe vigorously explore the importance of this market reasons.


It is understood that Italy plus A two-year International Shoe Fair has been held 72 sessions. After 30 years of development, the exhibition is Europe's most influential one of the international shoe exhibition, each exhibition area of more than 50,000 square meters, more than 30 countries from nearly a thousand exhibitors displayed their New products, including more than 60% came from outside Italy. In recent years, more and more Chinese footwear manufacturers and trading companies to participate in the exhibition, access to good benefits, the main items of women's shoes, men's shoes, children shoes, leather shoes, sport shoes, hiking shoes, indoor shoes, beach shoes, slippers, leather products.


The relevant official told reporters that the current increase A shoe exhibition attracted a total of 1,157 exhibitors from around the world participating, including 759 non-Italian business enterprises. In addition, this exhibition will be more buyers to, mainly because after the Christmas holidays in Europe, wholesale inventories decreased need to purchase stocking. During the exhibition, exhibitors went to Milan footwear market field trips, learn the local shoe fashion trends, especially in the latest styles of shoes on the shoe better in R & D reference. gps fishfinder combo


"European shoe market has been most concerned about China's shoe market in the field, because of its huge consumption potential, shoes enterprises can obtain higher market share and profits. In addition, because the Chinese footwear enterprises rely on cheap labor, and rich resources, etc., has excellent price competitiveness, so in the local market also welcomed. in the economic globalization, more and more intense competition in different sectors, footwear is no exception. Chinese shoes in the European market the steep climb in the host country of the shoe caused some impact, so companies in some countries to use anti-dumping and other trade protection measures, to curb the rapid development of China's shoe and trying to squeeze out of the country of China shoe market. Now the abuse of trade protectionism European companies everywhere, the face of growing international pressure on trade protection, the Chinese footwear enterprises can be said to fall into a dilemma. but nevertheless, still can not give up this piece of footwear enterprises 'market, delicious cake', is being tried way to break the dilemma. "official said. magellan roadmate 3000t gps


He said after the United States, recently the euro zone's unemployment rate reached a historical peak. Faced with this situation, the new term only candidate EU Trade Commissioner in the recent European Parliament hearing, advocated "the next five years, the EU anti-dumping policy is not more tolerance, but on the contrary." He believes that "the yuan is undervalued is a major problem," the unemployment problem and the EU exports to China direct "link", do not hesitate to stick command to China of protectionism. It is thus clear, the EU has a high unemployment rate in this region of China as a "scapegoat", a new round of protectionism in trade with China is brewing.


"In the financial crisis, the Chinese enterprises in recent years, the development of quite rough, and the intensification of trade friction will make them worse, especially for shoes, the cycle of anti-dumping and other trade protection measures, so China export shoes enterprises difficult. the one hand, the vast international market, on the other hand is no reason to prosecute and the accused, the export of shoe dilemma in addition to responding positively Baotuan addition, should learn to work hard to take action to make up for their deficiencies. because only powerful strength based on the market, it will not be subjected to unfair treatment and bullying. "he said.


Finally, he said, the group of Fujian shoe exhibition in Italy, is to help show the influence of the European market. "Fujian shoe you want to further consolidate the position in the market, we must build strong independent brands, rely on brand strength reshape the image of China's shoes, get rid of the competition on price was the dominant means. Of course, Fujian footwear enterprises should enhance the brand in addition to added value and product quality, it should of market diversification strategy, in addition to Europe and the United States other than the search for easier access to markets. because it not only to maintain market share in Europe and the United States will be promoted, but also conducive to enterprise-wide access to international markets. "he said.