National appliance three years: the old brand now? - Whirlpool, Yingge TV - Network Appliance Industry-hc360 HC

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Replacement Chunlan Group has adopted high-quality real estate assets such as shares resume trading Chunlan, made no secret of its real estate business "preference." The company announced last week that nearly 400 million yuan investment into real estate, the former national awareness of the brand is considered with

Home Appliances double knit fabric

Industry has gradually become distant. At the same time, many years after leaving the market will once again return Yingge TV news, but also evoked the memory of the consumer on the old appliance. Press survey found that more than 30 years market experience, the "Chunlan have" and "Yingge are" not a few years, well-known national brand Bacheng appliance or switch over has disappeared. outdoor mesh fabric

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Lack of competitiveness has been out of the market



Behalf of: Peony, parthenolide, Yingge



80s of last century in Beijing, with peony color TV, parthenolide

Washing machine

And snowflakes those families will certainly be the envy. Today these three brands have disappeared in the various home appliances stores, only garage sales and home appliance recycling office to find.



China's first self-developed production of washing machines was born in Beijing Parthenolide Electric Company. 90's of last century, "Marguerite north, south and Narcissus", two wonderful work the washing machine industry, our consumers. But now parthenolide, daffodils have withered. The late 90s of last century, household appliances market pattern of gradually changing even Beijing Parthenolide onto a deficit of no return.



With parthenolide same fate, it's the same city sister Peony TV now only in memory to find. In 1983, the peonies imported from Japan, the technology leader in the production line and has made an astonishing 50% market share. However, in the late 90s of last century,

Changhong

, TCL, Konka and other new color TV manufacturers in the turns peony extract a price war to the market. Strong state-owned color to Peony in the market can not make counter, and the decision to introduce large accelerated the decline of peony.



To 2000, the peony has been basically discontinued color TV, in 2002 Beijing Peony

Electronic

Asset Group will own the "Peony" trademark into Jiangsu Cyber Electronics Co., Ltd., former China

TV

Machine No. 1 brand in Jiangsu formally marry. July 2003 Peony TV while quietly to reproduce, but to export them. Today, even to the old Beijing Peony Garden Peony Garden Road TV factory, it is difficult to Midao its shadow, only to be let alone in an office.



Worked in many home appliance manufacturers Liu Buchen, an analyst of the last century, 80 major provinces and cities have their own local washing machine, refrigerator, color TV enterprises, such as peony Beijingers see TV, people watch Venus TV Shanghai and Wuhan Yingge color TV and other people to see, you can say that this is a product of the planned economy era. When a real open market economy, household appliance market is gradually opening up, the business development of the old system has become the biggest constraints. These have color TV brands in the hands of state-owned enterprises, the market from a planned economy to market economy, but state-owned enterprise management mechanism does not change, the corresponding incentive system, market research and development mechanism and so can not keep up the rhythm, and finally shown that the competitiveness can not keep up eventually be eliminated.



With foreign cooperation into a "Waterloo"



Representative: Narcissus, Italy, snow



China's market economy into the 90s last century, after the rapid development of household appliances into the homes of ordinary people just large-scale foreign-funded enterprises in China have begun to covet this huge "cake", but they venture into the Chinese market is a shortcut . As of the end of 1994, more than 20 home appliance production enterprises and foreign joint ventures.

Founded in 1980

Narcissus washing machine in January 1993 A-share listed, in November 1994 Narcissus B shares listed, then daffodils market share of over 12%. Good market performance in the U.S.

Whirlpool

Fancy. In 1995, Whirlpool joint venture with Shanghai Narcissus Narcissus Whirlpool Home Appliances Co., Ltd., Whirlpool invested 55% to 80% after the additional. But with foreign joint day is far better than imagined.