Homogeneous competition to force the appliance business to find "bright spot" "Focus" - competition, home appliance chain, information appliances - HC Network Appliance Industry

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  baby carriage stroller

canopy bed frames

Suning

,

Five Star

,

States United States

, Between Paradise and other home appliances giant flame intensified since last year each of the new stores opened one after another. Frequency of opening new stores, mixed. Popular that some stores business, and some shops visited and cold. News discovered through the investigation, which compete with the chain has much to homogeneity.



Journalists in the country some U.S. Appliance

Marketplace

Seen between the two stores, "you have, I have all the" only business of various sizes, similar commodity structure.



According to an industry survey, most consumers prefer to buy home appliance goods main store chain, to the store to buy relatively low populations. Experts pointed out that with consumer purchasing habits and awareness about, although the price

Promotions

Efforts are consistent, more consumers still like to get together to the main store. It also explains why the store Suning Xinjiekou, Shanxi Road, the five-star restaurant, country shop in the United States Xinjiekou

Sell

Amount is much higher than other outlets reasons. In addition, in essence, the homogenization of shop mode also directly affects the income inequality between the various chains. In addition to Gome, Suning this phenomenon, there are also five-star and other businesses.



Zhao Benshan Spring Festival Evening acted in a "find focus" of the piece, recently, to avoid homogeneous competition stores, five-star began to start looking for "Focus" program. The program is misplaced for the store operation of a comprehensive remediation action. First of all operations starting from the five-star restaurant Xinjiekou.



According to five-star

PR

Department Majing Li introduced the five-star local adjusted six Xinjiekou store reopened this week. The shop to set the "Digital flagship zone" for the "focus", stores under a five-star flag in the "fashion base." Layout and product mix, the store will be added

Sony

Discount-type experience zone, digital imaging accessories sales area,

Notebook

Computer

Experience zones, digital products and further expand the business area to 800 square meters. To make such a re-orientation, is based on the Xinjiekou consumer groups and a substantial number of fashion lovers, and the mobility of a large population, to create experiential shopping environment is to create avant-garde, fashion concept. In addition, the current five-star Shanxi Road store into a comprehensive internal

Decoration

, Re-opened after its commodity orientation bias in the high quality products large appliances, small appliances tend to be in high-end products, ordinary CRT

TV

, Rice cookers like the low value-added small home appliances will be adjusted to the community shop.



The official also said the investigation by contrast, found the one hand, the five-star experiential consumption ratio in recent years by leaps and bounds, on the one hand rational consumer shopping has occupied the mainstream, the demand for more and more prominent market segments. Expansion of scale may not produce a corresponding number of stores does not make money has appeared. Therefore, re-positioning chain, as stores looking for "bright", "Focus" is a top priority. Preliminary concept of the product structure in the chain, service standards, price standards under the premise of the unity of the overall standards of all kinds of stores in the functional position should be emphasized. For example, stores should be the prime "products" effective, community shop to go

Public

Products line. It should also be under the steep, strengthening consumer-level store features a combination of factors such as to attract a fixed customer base. At the same time, we should make an issue of special service, and gradually introduced in all stores dedicated "appliance consultant", accompanied by consumers throughout

Shopping guide

.



According to statistics, the homogenization of competition caused by "internal conflicts" caused each year by domestic

Home appliance chain

Business losses more than 20 billion yuan, the relevant home appliance manufacturers are even greater losses. Experts point out that chain stores feature prominent way to find a sensible move.

"South Korea's Samsung Group Beijing Co., Ltd." One scratch card tricks - digital TV, Samsung mobile phone - HC Network Appliance Industry-hc360

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10 25, who lives in Hohhot, Inner Mongolia soil Zuoqi baimiaozi white town for business, Mr. Li Jinyuan Village, Beijing suddenly received a letter, which is a flyer, he also found the following a scratch card area, scratch Afterwards, I was also in the second prize?? a value of 280,000 yuan Honda Odyssey cars, LI Jin-for time on stunned.

patio set cover

"I had really thought it was winning, and then only under a friend's reminder that this is a scam." October 27 suction holders

Japan, with a few friends came to the newspaper Jin-for-looks a little embarrassed. Jin-for-told reporters, so he was feeling all this is true for many reasons. First letter addressed to his last order a "back back better" in the address, followed by the top not only claimed to be "

Bringing home appliances

"Activities, as well as the official seal of notary offices, and notaries photos and job number, he later told the story to a friend Mr Kwok, Mr Kwok in accordance with the above line supervision of the notary office to stay aside of the past, each other," notaries "connect the call after asking:" Have you won the lottery? "This morning, Mr Kwok's affirmative reply," notaries "will direct a scratch card security code read out by the district (at the time did not change the security password Li Jinyuan completely scratch), and then said:" If you can not because of long distances to claim the prize, notaries may entrust the auction company will auction prizes, but winners have to pay 1% of the value of auction prizes fee. "When the other party will be finished those words, he had immediately realized that this is a scam and immediately hung up.



Reporter received from Jin-for-one saw this publicity, positive to the top there is a "SMSUNG" the word icon, the following is the line "to become the

Home Appliances

Countryside people's favorite business "word, there is still a promotional text, this text on the stamp has a" national lottery management center "of the official seal (the seal of any department of China will not only" national "word at the beginning) Here are two wearing a uniform, "notary" of photos and job number, next to

Samsung

Query Duijiang line 015-51698-9081 and 015-51698-9650 Notary Office supervision hotline, the two numbers at first glance appears to be a fixed telephone, but a closer look is actually preceded by 0

Mobile

Number, and after two three-digit number is only different, it should not be a coincidence. Bottom of this leaflet is the "key"?? Scratch card activity area, the area above the scratch card stamped with "Beijing Fengtai District Notary Office, Bureau of Justice," the official seal. While the top comes with "the people of the countryside to become the most popular home appliances business ribbon-cutting ceremony" and "Bureau of Justice Fengtai District of Beijing Notary Office" and the prize of the pictures, look very real and attractive.



Back in the leaflets, large Banfu Samsung mobile phones, digital

TV

, Notebook,

Digital

Camera posters, the following is "Duijiang Description", a total of 5 items, of which the third is: if long distances or do not have time to accept the award of the customer, but also to the notary office commissioned the auction company auction or consignment (at their own expenses ). The above stamp is the "South Korea's Samsung Group Beijing Co., Ltd." seal the words.



In the flyer for the winners, the Beijing Fengtai District Notary Office, Bureau of Justice undoubtedly the most lethal, but when open the Beijing Bureau of Justice's Internet site, at the Notary Office query column type "Fengtai District Notary Office, "after the words, no search results of successive results are the same. When a reporter through the Baidu search "South Korea's Samsung Group Beijing Co., Ltd." when actually there are more than 100 records are reflected in the company to cheat the company, using welcome

Olympics

To celebrate National Day and other items sent to a single implementation of a scratch card fraud.

Hainan electric street: three one-third of the world home appliance store - Hainan electrical appliances, household appliances, the market - HC Network Appliance Industry

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  ostrich feather duster

  In December of the sea, wind bursts. It is a Saturday, early morning streets deserted, little pedestrian. However, a new South Electric Street, Shun Hing, the United States are the three major appliances and macro states baby clothes hangers

Shopping

Is a busy scene. Colorful banners, inflatable

Mold

Early pull-up, workers are busy up the stage, the television,

Washing machine

Out the door. Some young people who wears a ribbon, leaflets in hand, taking it every person on the plug

Advertisement

; Number of girls and boys, the same side of the road as stumps, holding a sign, tell you what brand of TV price cuts ... ...



Little after eight o'clock, three malls have been busy like a vegetable market. People of all ages patiently queued to prepare the lottery balls, to receive a free souvenir shopping. The United States have even moved to stools to sit waiting for the people queuing. Swing-up of some shopping centers small stage, just pop over and over, the host immediately jumped to, and asked the audience what is

Streaming Media

, Correct answers with prizes ... ...



At this point, this appliance a street, most of the electrical shops also closed the door, only three major

Marketplace

Noisy to put in the show.



This station is not supporting the play, staged every holiday will be on time. Sang three appliance stores a year, never tired.



Lumpy's mouth appliance market,

Competition

Intensified. Like this scene, seemingly relaxed fun, actually bloodshed. Three "hero" to do her best, struggled, did not relax. Hainan, the three pillars of the home appliance industry trend, has maintained for a year. Only, but also how long, it is hard to say.



You Yao made me drink section of busy season

Haikou appliance market

concerned, might would have such a feeling: the sea this year holiday really more appliances. While

Air conditioning

Section, while

TV

Festival, come and go. A street in the new South appliances, colorful flags flying every day. One to the weekend, will be singing and dancing in front of shopping malls for holiday rally, great excitement.



"Competition is intense! We have to build popularity, making festival is a good way to engage in activities." Shun Hing Electronic Assistant General Manager Zou Haining said, people love to join in the fun, what fun go, it was time to engage TV Festival, the two day of flat-panel TV more than 100 units sold.



Festival held for the goods, creating a variety of "color TV Festival" "Air Festival", "

Kitchen

Festival ", in Haikou, Shun Hing is the first. Zou Haining, said there are popular only

Sell

Amount of momentum alone is not enough weekends, usually has more to devote some thought, in some particular time frame, do joint activities with the manufacturers, sales helpful.



The Shun Hing Electronic shopping malls, a salesman told reporters that she sold nine yang small appliances, the kitchen section, sometimes a day can be sold more than 100 units.



The U.S. are run by the appliance section of appliances quite a few. As with the Shun Hing, the United States are also all out every weekend

Promotions

Activities, to organize some other home appliances section. However, both in the United States

Trading

Assistant General Manager of Health seems to break party this year, the effect of these promotional activities as in past years.



"Although this year's event with a lively atmosphere, but the effect was obvious as before. After several years of speculation, these promotional activities is not easy to impress consumers. They buy electrical appliances will not follow the trend as before, but according to their needs , choose a suitable own home appliances will not be because you bought your cries big things. "Fu said the party's health, promotion is to attract more low-end customers to buy cheaper goods.



However, break the party believed that, these promotions can not be stopped. "No way, is also a mall promotions

Brand

Promotion, you can create a sales atmosphere. "



Macro state appliance

Office

Director Chen Hailiang said they also according to their characteristics, in addition to making sections, each weekend are some

Auction

, Trade-in and other promotional activities. Asked to have better sales next year, new tactics, Chen Hailiang hesitated and said that next year the idea has not come out, "so every year, next year or so be it."



Interestingly, electrical street in this, and only made three malls brains promotional section set up the stage to sing opera, and the remaining 30 never involved more than the size of electrical outlets, hanging up in front of the banner section, "a 2980 down to 1980 in a home appliance, "or red paper pasted in the electrical, indicate special or buy one get one, static for customers to come.



Cry with laughter



It is said that Hainan's home appliance market share of 10 million, Haikou, which accounted for 900 million, which is 900 million, almost all were several large electrical companies to divide up. This argument, several large shopping centers can not agree with the person.

IPS to choose the four high-definition hard-screen LCD IPS strongly recommended - Skyworth TV, LCD TV - Network Appliance Industry-hc360 HC

China Suppliers




With

LCD TV graber vertical blinds

Technology, rapid promotion and consumer awareness of their products to the ever deepening, the choice of consumers especially focus on LCD screen. LCD screen LCD TV as a core component, not only occupies about 70% of the cost of machine, it is decided to screen LCD TV display excellent level. fabric vertical blind



From the current use of the market by type of view screen, LCD TVs are mainly two different types of screen, a hard screen, a soft screen. LCD TV products in the commercial, 80% of LCD TVs are hard screen by the IPS. Hard-soft screen than screen, showing dynamic images, the picture is clear and smooth, no tail, touch no watermarks, and does not easily scratch. As a result, consumers in the choice of LCD TV, tend to hard-screen option.



In LCD TV products, how to choose a hard screen by the excellent IPS LCD TV products? This not only depends on the quality effect of the product itself, but also by the influence of the brand, only the more those skills, to be called is an excellent LCD television. To this end, a number of products using IPS hardware screen, I recommend to you several excellent LCD TV products, I believe we can give to bring audio-visual needs of different feelings.



Cheaper good quality LCD TV Philips 42PFL6609/93



Philips LCD TV series 6 series 42PFL6609/93 under a very mainstream products, This TV has two outstanding characteristics, one at the screen on the use of more high-end hard-IPS screen, compared to the traditional soft screen, it can provide a higher color gamut and almost 180-degree viewing angle, the effect is more fluid, also eliminates the need for

LCD panel

Easy as stains caused by accidental collisions and other issues, greatly increased the product service life.



Second, using Ambilight feature on both sides by driving TV

LED

Intelligent lighting, the screen color extends to the TV screen, the luster to break through the screen flow constraints, the formation of a more broad range of visual appreciation, expand the view, as if sitting on a big screen theater before, and the screen content with real-time light changing the color, light and shadow people unconsciously immersed in the film flow plot in.





42PFL6609/93 Philips LCD TV



In the design, the Philips LCD TV 42PFL6609/93 adopted in the design of the acrylic material, black color and the transparent border elements constitute the frame is now more popular style. Body of the operation key set in the fuselage side, more traditional design. The design of new LCD TV with a clear European-style, put the home demonstrate extravagance.



Display and sound, the Philips LCD TV 42PFL6609/93 equipped with a with 1

920

x1080 full HD resolution LCD panel, support from all sources of 1080p signals, including the latest

Blu-ray

Technology and advanced high-definition game console, for the future are well prepared. Sense of five-dimensional super-intelligent Korea as can be optimized picture quality. A new generation of Ambilight technology to create a comfortable viewing environment that gives you a relaxed viewing experience and to improve the perceived picture detail, contrast, and color. Pixel HD technology, available to more superior detail and clarity levels. Surround sound with wide invisible speakers produce clear and spacious sound field, making viewing experience to a new level.



The interface, the Philips 42PFL6609/93 LCD TV equipped with a USB, three HDMI, VHA, S-video, component, AV interface that can meet the daily needs of the family, is an ability and political integrity fashion products, the current price of around 6,000 yuan, hoping the recent purchase of friends do not intend to miss the chance.