Chinese home appliance industry will face the next three years or a huge test - household appliances, household electrical appliance enterprises - Network Appliance Industry-hc360 HC

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11 26 AP, Nov. 11, National Bureau of Statistics China Economic Monitoring Center, and the PRC, market research of Beijing Co., Ltd. released the first monitoring report, China

Home Appliances sealy foam mattresses

Industry prosperity index continued to drop, early warning indicators declining, the Chinese home appliance industry will face a huge test. french bedside tables



Chinese home appliance industry and the reasons for the grim situation of



First release of Chinese home appliance industry boom in 2008 Monitoring Report that, in the critical international and domestic economic situation, China's home appliance industry growth to slow from high speed, the next 2 to 3 years, China's home appliance industry will suffer a great blow . Come to this conclusion is based on the three, first, the first three quarters, Chinese home appliance industry sentiment index continued to drop, falling early warning index; second, the gradual weakening of domestic demand, the profit space decreases; Third, shortly , the boom of the home appliance industry will continue to decline.



National Bureau of Statistics China Economic Monitoring Center of the monitoring report published in 2008, 1 to 3 quarters, household appliances industry prosperity index (index 2003 = 100) was 100.85 points, 100.48 points, 99.77 points. In addition to a quarter, the 2,3-quarter sentiment index fell 0.37 points and 0.71 points. It is estimated that household appliances climate index down in the 4 quarter to 99.7 points.



Chinese home appliance industry has been slowing profit growth. 1 to 3 quarters, household appliances industry, seasonally adjusted profit growth of 33.59%, respectively, 18.14% and 7.25%. According to forecasts, 4-quarter profit of home appliance industry as a whole will continue to decline, is expected to fall to 5.02% year on year growth, profit growth and gradually tends to 0.



Foreign demand for home appliances fell gradually, from the beginning to August, China

Air conditioning

Cumulative export growth gradually slow down over the previous year, up to August, total exports increased by air to 0. Color

TV

Machine exports far from ideal, to September, the accumulated increase of 14.1% in Q2,

TV

Export growth was still more than 20% year on year.



End home appliances market prices are falling, but the price decline has slowed down in home appliances, home appliances is expected fourth-quarter product prices will rebound slightly. Among them, the color TV prices continued below the level a year earlier, while

Washing machine

,

Refrigerator

, Air conditioning prices slightly higher than the level a year earlier, the biggest increase in prices of which no more than 3.5 percentage points. By steel, crude oil prices of capital goods is on the rise, the first three quarters of this year, investment in household appliances (including black appliances, white goods, lighting fixtures, kitchen

Small appliances

, Batteries and audio industry investments) were 30.7% year on year growth and 31.9%, 37.5%. Excluding price factors, household appliances industry to invest in decline. Appliance industry is expected fourth-quarter growth rate of investment is likely to fall.



Report that the overall decline in home appliance industry growth mainly due to the U.S. subprime mortgage crisis. By the U.S. subprime mortgage crisis, world economic growth are slowing, unemployment, income decline, consumer confidence has been hit hard. RMB exchange rate and higher, the yuan appreciate against the dollar for more than 10%, which means that exports of electric appliances prices. Continued appreciation of the RMB has caused many business failures or processing the transformation of appliance repeatedly narrowing profit margins.



In addition, the report that the growth rate decline has been slowing domestic economic growth, the impact of reduced domestic demand. Since September this year, some macroeconomic indicators, there are different degrees of decline, the domestic real estate and stock markets have adjusted income growth slowed. Real estate market slump has led to a certain extent, complementary appliance consumption is not ideal.



Winter bred hope



Face enormous challenges in China, while household appliances, there are many favorable factors, mainly the following two. First, the Government will gradually introduce more intensity, broader coverage, more targeted macro control measures.