M & A restructuring is a breakthrough way rumors stirring appliance survey chaos - Haier, Kelon, BenQ - HC network appliance industry-hc360

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Ranking home appliance industry emerging in various fields, the same industry may even be three different companies were rating, a number of research firms and even become a household electrical appliance enterprises subsidiary. The short term, China's home appliance industry surveys become bigger and stronger, to be out of the current development status and business model, and the involvement of foreign capital may be an effective way

glass wash basin

Days ago, the German research company GFK want to buy durable consumer goods in Yee, the two research firm Sino news spread among the people. Although the three were involved in this matter be denied, but the rumors continue, all the arguments on the matter is not over. rustic bathroom vanities

oak bath vanity

Regardless of whether M & A rumors eventually become a reality, China's home appliance industry seriously flawed investigation is an indisputable fact. The involvement of foreign capital may be to promote the industry restructuring, changes in corporate earnings model a way out.



Appliance research firm tripod



It is understood that the investigation in China's household appliances market, the PRC, and the long-standing Sino coexistence of the two companies compete. Both companies were started in the early 90s of last century, the market research and customer service focus are placed on household appliances industry. After turning the PRC, and other durable consumer goods industries, but also turned Sino communications industry.



The PRC, starting as early as Sino slightly, and the National Bureau of Statistics has the background, so popular in the household appliances business focus, and international and domestic many large enterprises have maintained close cooperative relations. Overall size and market influence was stronger than Sanofi. At present, government-led "Chinese famous brand", "national exemption product" Award, issued by the Central Yee enterprise market share and accounting data is one important basis for evaluation.



The Sino clear as orientation, focus on home appliances, telecommunications, two areas of specialization through short-term advantage of the rapidly become the leader in the field of home appliances. Especially in the market and survey data, based on the analytical report of Sino won a lot of business for its favor, a place in the home appliance enterprises.



German GFK consumer durables company as a global research firm, although in the early 90s to China, but the real development in the late 90s. In Beijing, Shanghai set up a branch to complete the market research network layout. In addition, GFK through its leading operating means, standard operating system, effective targeting, in the Chinese home appliance retail market terminal budding, especially the many foreign companies into China's promising. The impartiality of a high number of enterprise data as an important basis for marketing planning.



Recent years, with the rapid development of China's home appliance market, into mature companies for market data, industry trends and other forward-looking information unprecedented attention, and thus emerged a number of new enterprises to enter. HC network appliance industry set up a special institute, and Guangzhou SMR has also increased the appliance industry input.



Overall, however, despite the market situation is undergoing some changes and adjustments in the short term to the Yee Hong, Sino, GFK, represented by the three pillars of the structure is still difficult to shake, the other companies who can only become the market Addendum.

Contain more defects

big industry



Present, the market survey data business accounts for more than 50% of the profits of industry sources, is the most valued of all household electrical appliance enterprises. As the market entered a mature, established business marketing move made on the basis of market data. Meanwhile, survey data directly reflect the industry trends and outlook, become an important means to understand the home appliance industry.



At the same time, appliance surveys industry has continued to show defects. Home appliances industry ranking after another in various fields, the same industry, there may even be three different companies were rating. The research firm released data from a small number of reports and even a business speculation, advertised as a means. As more and more appliances from the company's emergence in the home appliance marketing links, the business rating and the market position of the chaos of war is part of Health.

Gome improve service takes the structures "Rainbow" bridge - the country the United States, channels, chain - HC Network Appliance Industry

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vocal smoke detector

 
lifesaver smoke detector

Rainbow is a beautiful image of the behalf of the people in mind, fun colors and elegant shapes, are all fascinated people admired. Price killer known as known as
cigarette smoke detector

States United States

Electrical giving it new meaning, that is the country America's "Rainbow" services, is committed to Excellent Quality, businesses and consumers, manufacturers and consumers the perfect bridge.



enhance the "Rainbow" service



General manager of Gome Beijing branch, said Wang Huiwen, the rainbow represents all the good things and new things started, the national service system of the United States named its "Rainbow Service" is a new interpretation to the consumers of the service model and concept.



It is understood that, "Rainbow Service" is the country the United States summed up the previous service experience, integrated appliance manufacturer launched the service resources, including before, during and after the full range of

Appliance Service

Brand. The seven-color rainbow on behalf of the service work in the seven 100% commitment to the implementation of advisory services to 100%, customer complaint response rate of 100%% pass rate 100% installation, maintenance, 100% pass rate, 100% complete profile , home services in place 100%, 100% on time service.



Specific content, "Rainbow" service based on three core brand values is divided into three series: green "worry-free" service??? Shopping worry-free, worry-free complaints, maintenance (looking back) worry, the price worry-free, so that consumers buy peace of mind; red "personality" service??? membership, commitment to service speed, free home design, remote shopping, TM, online shop, so that consumers buy the Heart; blue " family "service??? family desk," three-meter three times, "services, computer services and training 10 free,

Air conditioning

Free service, fever theater installation services, so that consumers buy comfortable.



51 service no complaints



Inventory just past Golden Week, so Wang Huiwen am pleased that, throughout the 51 period, the country received a U.S. almost no complaints about the quality of service.



Customer Service Department a letter from the head of readily show that this is an air conditioner in the country purchased U.S. customers to write to the: "As usual busy no time to clean up, in the States United States two days ago bought a air conditioning, installed two very good technical work to install. loaded to half of the rain, they no umbrella, I take an umbrella to them, they say this work is not convenient to continue to rain installed. installed, see I on the other side of the machine is dirty, that way, help me clean up, I was very moved and went away, leaving them to drink glasses, they politely refused ... ... "



Wang Huiwen introduction, the recent U.S. launch of a major national initiative is the zero interest rate mortgage home appliance product consumption, which means zero down payment, zero interest, zero security. Single items cardholder spending 3,000 yuan (inclusive) or more, you can go through the CITIC Bank's six (months) interest-free installment payments; over 6,000 yuan (or more), it can handle 12 ( months) interest-free installment payments. Customers only need to swipe at the scene, signature can be consumer goods purchased after-sales service and general way without any difference. No need to fill in a form such consumption, no security, no interest, changed the traditional formalities installment complex, forms numerous long cycle defects.



carefully prepare Telecommunication Day



In line with the 37th World Telecommunication Day theme of "action, Creating an Equitable Information Society", Gome introduced the topic, "refused to OEM products, to support independent research and development." Wang Huiwen said, "Do marketing costs to society", "GOME replacement center to protect the interests of consumers" activities will also be lively debut.



It is reported that U.S. sales in the country are all authentic authentic

Mobile

. Direct purchase by the headquarters, will shut out all the OEM machine. Directly with the vendors an additional direct marketing, direct supply and other partnerships, OEM mobile phone market to eliminate. In addition, the National Mall are all U.S. mobile phone spare machine service for mobile phone repair or exchange of the customer eliminates the pain does not spare machine.



Telecommunications Day event, "the United States replacement center of the country start, protection of consumer interests" activities will be started. In terms of products, will focus on promoting Motorola, Philips, Sony Ericsson, Capitel, Konka,

Association

And other well-known mobile phone brands. In addition, the country the United States will continue to extend the "Grand GSP," which is the highest joint venture brand fell 20%, the highest domestic brands fell 50%. The well-known brands with multiple attractive gift will contribute to the vast number of consumers, many of them are MP3, large capacity memory cards and other stylish products.

To break the myth of the two giant home appliance chain of regional chains - home appliance chain, regional chain - HC Network Appliance Industry-hc360

China Suppliers




With two

Home Appliances
scissor paper

Chain giant nearly 10 years of violent confrontation, the local appliance chain enterprises have gradually gained an overwhelming advantage. This phenomenon is not accidental, but the local electric chain geographical advantage with the inevitable result of the stronger more fighting. At the same time, the two giant home appliance chain with capital strength, Happy Valley enclosure; blind expansion of stores, marketing
hair sissors

Service
server rack shelf

Limited to the hollowing out of the drawbacks, the increasing exposure.



Let us focus has shifted to the west of Hengshui, east of the Taihang known as "Rijindoujin dry dock," said the Shijiazhuang city, cruise the radar scan sonar to the overlord of Shijiazhuang appliances worthy?? The North appliances.



Information: Shijiazhuang the North were 100 Group Electrical Division (collectively referred to as the North Electric) in July 2003 the group's north by the North Mall Shopping Centre, home appliance business and the people re-establishment of the joint household appliances business, Department of Shijiazhuang, the North were 100 Group Co., Ltd. One of the company's main Yetai also a leading enterprise in Hebei regional appliance. Currently, the North has become the open electrical appliance chain Hebei Hebei first home first of its kind professional brand. Owns the North Electric head office, the new 100 square Appliance City, the first to appliances Square, Kimberlin shops, good friends shop, benefit dollar stores, the benefits of the East branch, directly under the branch of Baoding, eight shops and rows Tang, Shexian, Hengshui, Quyang, Jin stores in 10 states more than a total of more than 20 appliance supermarkets; total sales of nearly 90 billion yuan, accounting system and its surrounding market, Liu Cheng Shijiazhuang market share above, as well as Hebei, China suppliers and large end-influence operation of the appliance brand retailers.



6 years, carried out when the two giant home appliance chain store competition, pursuit of quantitative, dispersed growth, it embarked on the North appliance is a "creative marketing, intensive development" fast and healthy development. From community service to the headquarters of the first straight pipe factory stores, the largest from a single country to the north the first home appliance specialty store boutiques, stores with a perfect interpretation of fashion style, innovation and a rich and varied content appliance life.



Coast rooted in Hengshui, Hebei earth's northern appliances, will be the essence of localized marketing to an extreme, completely broke, "and the traditional wholesale model has lagged behind the decline of" the fallacy. North Electric's appliance business wholesale company to transform into integrated channel resources and to build the chain of inter-regional service operating company brand, by 17 cities (districts) to establish rural authorization (join) service business model shop will expand to service Baoding. Not only that, as early as March 2008, the North appliances that more than 1,800 convenience stores and has a good day, Hebei powerful combination, the two join forces to expand local business chain giant consumer electronics market in rural areas, a "Ten Thousand Villages," National works in Hebei houses. At present, the two sides have to expand development in the county, township, town and home appliances store network management system, member training, "online products, non-store sales", rural consumers feel comfortable buying services and other fields have made breakthrough.



Currently has around Tangshan, Qinhuangdao, Baoding, Hengshui, Handan, Xingtai, Zhangjiakou, Cangzhou, Langfang in 11 districts, 320 "

Appliances to the countryside

"Record electrical outlets in the north, 10 categories"

Appliances to the countryside

"Product sales have been on more than 2,100 units, sales have more than 5 million yuan, a Hebei region" home appliances to the countryside, "the largest number of outlets, the most extensive market coverage," home appliances to the countryside "products sales of the largest distribution companies. From" pre-access system "," sale of security system, "" after-sale tracking system "in the three systems at the core of the" home appliances to the countryside, "product quality guarantee system, a distribution company so far," home appliances to the countryside "called marketing classic "boutique lesson plans." admission agreement, power of attorney, warranty, product certification; quality control records, professional consulting solutions, and convenient access service; quality guarantee system, Xianhangpeifu systems, services and other basic elements of open-ended concept make the North Electric "home appliances to the countryside" marketing completely broken, "Retreat is not real, publicity stunts," hidden rule the industry. Meanwhile, the North appliances through "Going down" publicity caravan, free gifts, free distribution of purchase vouchers, reimbursement of fares , double up the difference, to extend the delivery radius of a variety of marketing, publicity tools, remove the "home appliances to the countryside" blind spots, and promote "home appliances to the countryside" service escalation, to create a "one-stop family service" green services channel.