To break the myth of the two giant home appliance chain of regional chains - home appliance chain, regional chain - HC Network Appliance Industry-hc360

China Suppliers




With two

Home Appliances
scissor paper

Chain giant nearly 10 years of violent confrontation, the local appliance chain enterprises have gradually gained an overwhelming advantage. This phenomenon is not accidental, but the local electric chain geographical advantage with the inevitable result of the stronger more fighting. At the same time, the two giant home appliance chain with capital strength, Happy Valley enclosure; blind expansion of stores, marketing
hair sissors

Service
server rack shelf

Limited to the hollowing out of the drawbacks, the increasing exposure.



Let us focus has shifted to the west of Hengshui, east of the Taihang known as "Rijindoujin dry dock," said the Shijiazhuang city, cruise the radar scan sonar to the overlord of Shijiazhuang appliances worthy?? The North appliances.



Information: Shijiazhuang the North were 100 Group Electrical Division (collectively referred to as the North Electric) in July 2003 the group's north by the North Mall Shopping Centre, home appliance business and the people re-establishment of the joint household appliances business, Department of Shijiazhuang, the North were 100 Group Co., Ltd. One of the company's main Yetai also a leading enterprise in Hebei regional appliance. Currently, the North has become the open electrical appliance chain Hebei Hebei first home first of its kind professional brand. Owns the North Electric head office, the new 100 square Appliance City, the first to appliances Square, Kimberlin shops, good friends shop, benefit dollar stores, the benefits of the East branch, directly under the branch of Baoding, eight shops and rows Tang, Shexian, Hengshui, Quyang, Jin stores in 10 states more than a total of more than 20 appliance supermarkets; total sales of nearly 90 billion yuan, accounting system and its surrounding market, Liu Cheng Shijiazhuang market share above, as well as Hebei, China suppliers and large end-influence operation of the appliance brand retailers.



6 years, carried out when the two giant home appliance chain store competition, pursuit of quantitative, dispersed growth, it embarked on the North appliance is a "creative marketing, intensive development" fast and healthy development. From community service to the headquarters of the first straight pipe factory stores, the largest from a single country to the north the first home appliance specialty store boutiques, stores with a perfect interpretation of fashion style, innovation and a rich and varied content appliance life.



Coast rooted in Hengshui, Hebei earth's northern appliances, will be the essence of localized marketing to an extreme, completely broke, "and the traditional wholesale model has lagged behind the decline of" the fallacy. North Electric's appliance business wholesale company to transform into integrated channel resources and to build the chain of inter-regional service operating company brand, by 17 cities (districts) to establish rural authorization (join) service business model shop will expand to service Baoding. Not only that, as early as March 2008, the North appliances that more than 1,800 convenience stores and has a good day, Hebei powerful combination, the two join forces to expand local business chain giant consumer electronics market in rural areas, a "Ten Thousand Villages," National works in Hebei houses. At present, the two sides have to expand development in the county, township, town and home appliances store network management system, member training, "online products, non-store sales", rural consumers feel comfortable buying services and other fields have made breakthrough.



Currently has around Tangshan, Qinhuangdao, Baoding, Hengshui, Handan, Xingtai, Zhangjiakou, Cangzhou, Langfang in 11 districts, 320 "

Appliances to the countryside

"Record electrical outlets in the north, 10 categories"

Appliances to the countryside

"Product sales have been on more than 2,100 units, sales have more than 5 million yuan, a Hebei region" home appliances to the countryside, "the largest number of outlets, the most extensive market coverage," home appliances to the countryside "products sales of the largest distribution companies. From" pre-access system "," sale of security system, "" after-sale tracking system "in the three systems at the core of the" home appliances to the countryside, "product quality guarantee system, a distribution company so far," home appliances to the countryside "called marketing classic "boutique lesson plans." admission agreement, power of attorney, warranty, product certification; quality control records, professional consulting solutions, and convenient access service; quality guarantee system, Xianhangpeifu systems, services and other basic elements of open-ended concept make the North Electric "home appliances to the countryside" marketing completely broken, "Retreat is not real, publicity stunts," hidden rule the industry. Meanwhile, the North appliances through "Going down" publicity caravan, free gifts, free distribution of purchase vouchers, reimbursement of fares , double up the difference, to extend the delivery radius of a variety of marketing, publicity tools, remove the "home appliances to the countryside" blind spots, and promote "home appliances to the countryside" service escalation, to create a "one-stop family service" green services channel.