M & A restructuring is a breakthrough way rumors stirring appliance survey chaos - Haier, Kelon, BenQ - HC network appliance industry-hc360

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Ranking home appliance industry emerging in various fields, the same industry may even be three different companies were rating, a number of research firms and even become a household electrical appliance enterprises subsidiary. The short term, China's home appliance industry surveys become bigger and stronger, to be out of the current development status and business model, and the involvement of foreign capital may be an effective way

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Days ago, the German research company GFK want to buy durable consumer goods in Yee, the two research firm Sino news spread among the people. Although the three were involved in this matter be denied, but the rumors continue, all the arguments on the matter is not over. rustic bathroom vanities

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Regardless of whether M & A rumors eventually become a reality, China's home appliance industry seriously flawed investigation is an indisputable fact. The involvement of foreign capital may be to promote the industry restructuring, changes in corporate earnings model a way out.



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It is understood that the investigation in China's household appliances market, the PRC, and the long-standing Sino coexistence of the two companies compete. Both companies were started in the early 90s of last century, the market research and customer service focus are placed on household appliances industry. After turning the PRC, and other durable consumer goods industries, but also turned Sino communications industry.



The PRC, starting as early as Sino slightly, and the National Bureau of Statistics has the background, so popular in the household appliances business focus, and international and domestic many large enterprises have maintained close cooperative relations. Overall size and market influence was stronger than Sanofi. At present, government-led "Chinese famous brand", "national exemption product" Award, issued by the Central Yee enterprise market share and accounting data is one important basis for evaluation.



The Sino clear as orientation, focus on home appliances, telecommunications, two areas of specialization through short-term advantage of the rapidly become the leader in the field of home appliances. Especially in the market and survey data, based on the analytical report of Sino won a lot of business for its favor, a place in the home appliance enterprises.



German GFK consumer durables company as a global research firm, although in the early 90s to China, but the real development in the late 90s. In Beijing, Shanghai set up a branch to complete the market research network layout. In addition, GFK through its leading operating means, standard operating system, effective targeting, in the Chinese home appliance retail market terminal budding, especially the many foreign companies into China's promising. The impartiality of a high number of enterprise data as an important basis for marketing planning.



Recent years, with the rapid development of China's home appliance market, into mature companies for market data, industry trends and other forward-looking information unprecedented attention, and thus emerged a number of new enterprises to enter. HC network appliance industry set up a special institute, and Guangzhou SMR has also increased the appliance industry input.



Overall, however, despite the market situation is undergoing some changes and adjustments in the short term to the Yee Hong, Sino, GFK, represented by the three pillars of the structure is still difficult to shake, the other companies who can only become the market Addendum.

Contain more defects

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Present, the market survey data business accounts for more than 50% of the profits of industry sources, is the most valued of all household electrical appliance enterprises. As the market entered a mature, established business marketing move made on the basis of market data. Meanwhile, survey data directly reflect the industry trends and outlook, become an important means to understand the home appliance industry.



At the same time, appliance surveys industry has continued to show defects. Home appliances industry ranking after another in various fields, the same industry, there may even be three different companies were rating. The research firm released data from a small number of reports and even a business speculation, advertised as a means. As more and more appliances from the company's emergence in the home appliance marketing links, the business rating and the market position of the chaos of war is part of Health.