Lack of water purifier industry standard How far away from life? - Household water purifier, water purifier beauty - HC Network Appliance Industry-hc360

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Household water purification equipment is a new industry, mainly includes


Pure water machine


, Water purifiers, water softeners three major categories of products, the water pollution today, users of drinking water safety can play a significant role in safeguarding. There are domestic brands of beauty, Qin Yuan, foreign brands are mainly 100 Nuoken, Pentair and other product similar principles, are generally concentrated in the retail price of 2,000 yuan? Ranging from 8,000 yuan.
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As a health products investment class, water purifier market in Europe and the United States and Japan and South Korea are very popular, almost as essential household items. However, in the domestic market, the penetration rate of water machine is not enough. In addition to the relatively short history, the water purifier industry, there are still what are the main problems? With the United States and the other major brand communication, the author believes that restricting water purifier is the main factor of mass popular following.





One, not the mainstream media propaganda





The popularity of any one product can not do without the media's promotion of household water purifier industry, however, has not been much mainstream media attention. Also, the water purifier on the market than the United States of foreign brands, domestic Qinyuan, foreign brands such as 100 Nuoken are professional brand, the daily frequency of contact with people is not enough. Therefore, the media publicity on the water purifier products are not sufficiently strong, resulting in consumers lack of emotional understanding of this product.





Second, the market threshold is not high industry standard for loss





Although the water purifier products have a certain scientific and technological content, but because the core technologies (such as RO reverse osmosis membrane) are concentrated in the hands of a few large factories upstream, downstream whole machine manufacturers can be "pure assembly" to enter the water purifier industry . Water purifier market just now rising consumer brands to distinguish not high, it leads to a lot of screwdriver factories into the industry. This part of the company's product quality, after sale


Service


If you do not compliance, it will seriously affect the consumer confidence in the products and buying.





Water machine industry is not the national standard, but also restrict the development of the industry a major factor. As the lack of industry standards, has led to some enterprises shoddy, "the shortcomings as selling points" to enter the market blindly irrational behavior. Industry no threshold for qualifying a product does not have a strict, quantitative theoretical system, will allow unqualified products harm consumers, thereby affecting the development of the industry.





The author learned that "reverse osmosis water purifier," and "Ultrafiltration Membrane


Water purifier


"National standard-setting work was in August 2008 in Foshan, Guangdong started to clear lake water by the U.S. Equipment Manufacturing Co., Ltd. (Midea Group and Han Guoqing Lake Group, a joint venture) as head of the unit. Standard setting will become a water purifier to protect the development of industry standardization.





Third, for cognitive difficulties





Regardless of the kind of product, consumer awareness is low will become the biggest problem constraining the development of the industry. Not only in the water purifier industry,


Home Appliances


There are many areas of energy saving, environmental protection, health products (such as LED lights, heat pump water heaters), due to high cost products unsightly and other reasons, so that large-scale promotion of products difficult.





Water purifier product awareness is not high, I think it is mainly the following several reasons. First, the water purifier products the benefits are reflected in the following years, because healthy investment products can only be reflected in the value of a number of years later, not as


TV


, Air conditioning, buying home after that practical results. Secondly, the concept of too much water purifier products, consumers very difficult to understand. Such as water, soft water of these concepts, reverse osmosis, ultrafiltration of these concepts is very difficult for consumers to understand them, it will cause a decline in the enthusiasm to buy. Finally, the water purifier product of the kind of terminal is also concentrated in the home appliance stores,


Home


Stores, these places are rarely involved in the daily consumer, while the corresponding supermarkets, department stores, community stores flow of these people the most, from the consumer channel recently, but few can see the product.





The author learned that lack of industry standards-based,


Sell


Single channel, three major problems that consumers lack experience, the current mainstream companies have to act, hoping to break up the bottleneck with practical action.