SMG were pushed Intel to bring mobile digital high-definition TV industry - SMG, Intel, mobile - HC network broadcasting industry

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Held at the 13th Shanghai Television Festival the Thirteenth "Magnolia Forum - The Fourth China International New Media Industry Forum" on the news media Shanghai Media Group (SMG, hereinafter referred to as "SMG") announced with Intel Corporation ("Intel") will be wireless broadband and mobile TV cooperation, its new media field in a wide range of applications and services, combined with Intel's leading wireless broadband technology and laptop, ultra-mobile PC, ultra-mobile Internet terminals and other mobile platforms, provide a variety of high-definition application mode, so that consumers in the future be able to watch HDTV programs anytime, anywhere.





  According to reports, the Shanghai Media Group SMG's collaboration with Intel covers new media company SMG's latest business areas, including nearly 600 with the current pay-TV households, China's largest digital pay cable channel integrated operating platform - Shanghai Media Interactive Television Limited (SiTV) cooperation, research and development applications the latest Intel laptop, ultra-mobile PC, ultra mobile Internet devices and wireless broadband and related technology in high-definition television transmission, reception and play area of the test ; with the IP TV first put into operation 100 Vision Corporation (BesTV) cooperation, research and development applications Intel wireless broadband, mobile platforms and related technologies in the IP TV transmission test; and Eastern Broadband Communication Ltd. (SMGbb) cooperation R & D Application Intel Wireless broadband, mobile platform and related technologies, "Internet TV Live Broadcast System", by joint radio and television industry to domestic and foreign agencies to promote; and mobile phone mobile terminals as video and audio, pictures, text and other information carriers, operating mobile streaming media and interactive value-added services based Dragon New Media Co., Ltd. (DragonNewMedia) cooperation, research and development of wireless broadband applications and related Intel technology in the application of handheld mobile terminal test. In addition, the two sides will also try to launch wireless broadband services in the test operations, including for handheld wireless devices, ultra-mobile PC, ultra mobile Internet devices, laptops, IP TV set-top boxes, including wireless broadband access.
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Both sides of the partnership, Intel will join its partners to SMG to provide the necessary technical training, test equipment, laboratory environment, software solutions. SMG will be based on Intel's technical and infrastructure environments, and establish a set of areas for wireless broadband business platform, and put their own content resources owned, brand and people. Through this cooperation, as well as SMG and Intel are committed to the business platform for the completion of China's leading wireless broadband applications in the field demonstration base.





SMG Shanghai Media Group vice president of Da Zhong said: "The new media is digital technology, communication technology and cultural products, and the media closely with the product of the relationship between them is not a simple physical combination, the chemical reaction, not only birth content industry to design more dynamic content products to meet consumer demand of users, will also promote information technology industry for more R & D and application, so the quality is contained in the new media has become even more convenient and efficiency. New media is no longer confined to a regional operation, but the whole country, and even global operations; are no longer broadcasting a single industry, but with the telecommunications, mobile, technology, and terminal manufacturers such as cross-sectoral collaboration; even longer is the only audio and video content, will integrate a variety of new media content form integration. "





"As the second largest media group, Shanghai Media Group in the digital new media resources and rich media applications across a variety of new media business operations in China, leading a large media group. We are firmly implemented through extensive cooperation, market-oriented operations strategies have been successfully in the digital pay TV, broadband TV, mobile TV and other new businesses to enter a virtuous cycle. "Da Zhong told reporters, said," In recent years , with the popularity of communication networks and various types of mobile terminals to upgrade, mobile high definition digital television, interactive television and other kinds of power are emerging new media and showed high-definition, mobile, and interactive three major trends. This time we put the company's leading high-performance mobile platform and wireless broadband technologies to the development of our new camp to the media, is to make more innovative and rich content to meet the needs of more consumers, for the people of China to provide high quality, diversified, more convenient cultural services. "





Forum, Intel unveiled the latest laptops and mobile interactive TV HDTV products. In addition, the latest release of Intel's new Centrino processor technology and Intel ® Ultra Mobile platform 2007 (formerly codenamed "McCaslin"), with its powerful data processing capacity, endurance capacity and support for high definition television, allowing many users notebooks and ultra mobile PC to watch mobile TV, watching the more colorful, interactive programs, truly mobile "digital cinema" and "entertainment center", its unparalleled performance and good power control will accelerate the mobile entertainment era.